Pay Per Click Advertising
ROI Driven PPC Management Services
What is it?
Pay Per Click Advertising is an internet model where search engines, advertising networks and other websites use in which advertisers only pay when a user clicks on their advertisement.
Generating new customers is important for any business to grow, but generating them cost effectively is just as important. PPC advertising is a great supplement to any SEO campaign.
Successful Campaign Creation
Anyone can create a PPC campaign, but creating one that will deliver results requires a great deal of research and analysis. We structure your campaign that will drive the right customers to you.
Effective Keyword targeting. We seek to find the keywords that can help your advertisement thrive without having to spend too much of your budget. By looking at competition and other factors, we make sure you’re reaching your full potential.
Landing Page Selection. When creating a PPC ad, choosing your landing page is very important. We will help make sure that when someone clicks on your ad they are sent to a landing page with a great call to action that will give them the best opportunity to convert.
Writing engaging ads. One of the most important aspects of a successful campaign comes down to how your ads are written. We write ads that entice users to click on them, but also encourage them to transact.
On-Going PPC Campaign Optimization
Our philosophy is not “set it and forget it”. We continuously optimize your campaigns so that they reach new heights, delivering the best customers at a great ROI.
Solid testing of ads. Our team continuously monitors the effectiveness of the ads to ensure they are running at peak efficiency. We are always looking to raise the bar by A/B testing multiple ads.
Reacting to user trends. User trends can help us determine how the ad might need to change in order to be successful. We follow these trends to see where the clicks are happening and how your ad can be revised to take advantage.
Keyword performance monitoring. You want to make sure your budget is being used wisely. We create ROI goals and alter bids accordingly based on the keywords that are driving the best conversions.
PPC Performance Reporting
We make sure you don’t have to guess when it comes to your PPC campaigns. Whether it’s campaign changes, new user trends, or new data we find from our testing, it’s important you’re kept updated and involved.
Search spend insight. Our team will provide insight into how your search budget is being spent so that you know exactly what you’re getting in return.
Conversion data. Knowledge is power. By knowing what ads and keywords drive conversions for your business you are able to make more qualified decisions.
Data at your fingertips. You will be provided an online dashboard where you will have instant access to all of your important paid search campaign information.
Frequently Asked Questions
When will we see results from our SEO campaign?
SEO is more of a long-term strategy than a quick fix, but it consistently delivers the best ROI and is well worth the wait. It’s not easy to predict exactly when your website’s rankings will improve. Typically, however, our clients first see noticeable improvement in the first 90 days on their long tail keywords, and it takes around 180 days to see movement on their more competitive search terms.
Is your work outsourced?
All of our SEO experts are located at our corporate headquarters, so you have a proven SEO team that routinely works together to create the best outcomes for our clients. That helps us deliver the best quality of service and oversee each campaign.
Are there any guarantees of results?
There’s a reason why Google cautions against trusting companies that claim they can guarantee rankings. Because Google’s algorithm changes so often and so rapidly, it’s impossible to guarantee specific results. However, you vastly improve your chances when you choose a company that is a nationally known industry leader. HigherVisibility has a proven track record of results and a dedication to providing the highest level of service to each and every client.
What sets HigherVisibility apart?
Many SEO companies make impressive claims, but we have years of experience and the expertise to get proven results. Not only do we have SEO veterans on our team who have run effective SEO campaigns for some of the largest companies in America, but we have independent confirmation: Adam Heitzman, one of our Managing Partners, has been recognized as one of the country’s leading SEO experts by the Huffington Post, Forbes, and Search Engine Journal. HigherVisibility is also proud to be named 2017-18 SEO Agency of the Year by Search Engine Land.
What do your local SEO services cost?
How much a campaign will cost can vary according to a few factors: the specific keywords you’re targeting, your website’s history, your business location, and how much work will be needed to help you meet your goals. HigherVisibility provides cost-effective solutions for both large and small businesses, and we can design an SEO campaign that’s both affordable for you and gets real results. To get a free quote from one of our sales specialists, please call us at 888-598-4449.
Will my website need any changes?
Generally, the websites we work with don’t need a major overhaul to optimize them for SEO — just some work on the code or content of individual pages. Most of our clients choose to have HigherVisibility staff make these changes. However, if you’d like to implement the necessary changes in-house, we can offer clear directives for doing so.